What Is SEO
SEO stands for search engine optimization SEO is the processes aimed at rank a website or a website’s visibility on search engines like, most famous Google, Yahoo and Bing etc.
SEO mainly goal is to getting more organic traffic on our website to grow and improve our website.
SEO is a set of practices designed to improve the appearance, positioning, and usefulness of multiple types of content in the organic search results.
SEO main pillers are :-
- ON Page SEO
- Off Page SEO
- Technical SEO
SEO typically involves :
- Content creation and optimization
- Keyword reasearch
- Link building
Search Engines
Search engines are a common starting point when you need information. For business owners, they offer a valuable opportunity to direct relevant traffic to your website.
Search engines are a very common way for people to find what they’re looking for on the Web. Whatever comes up on the first page of search results for a given query is, for all practical purposes, the Internet’s answer to that query.
How Do Search Engine Work ?
The main goal of any search engine goal is too make searchers happy with the results.
For example why google is the most popular search engine because google always make his searcher happy and satisfied the results.
Google algorithm uses the following steps to find rank content.
- Crawling : when searcher type his query on google then google uses bots or a computer program to crawl the web and look for new or updated pages. This is what Google Bot or other crawlers ascertain what is on the page should have at least one link pointing to it.
- Indexing : indexing is is how SEO the information and the websites that they know about next search engine analyzes each page and tries to make sense of what the page is about. Then, it may store this information in the Google Index—a huge database of webpages.
- Ranking : Search results are ranked based on a number of factors. These may include keyword density, speed and links. When a user enters a query, Google determines which pages are the best, in terms of both quality and relevance, and ranks them in the SERP.
Although most search engines will provide tips on how to improve your page ranking, the exact algorithms used are well guarded and change frequently to avoid misuse.
- Search engines can easily crawl your website. You can also prompt them to crawl new content.
- Your content is indexed for the right keywords so it can appear for relevant searches.
- Your content can rank highly on the SERP.
How Does SEO Work ?
Google uses a process is called algorithm t o rank the web page. You don’t need to know how search algorithm work ? (Actually nobody does with 100% certainty) .
SEO helps engine to understand your site search engine try to match searcher indent with the most relevant webpages basically the main pillar of SEO process is depands on keywords.
Keyword is the query of searcher if someone types in ”what is SEO” the search engine showes the result of this keyword.
There are four main types of search indent :-
- Navigational
- Informational
- Commercial
- Transactional
Building Authority
Search engines use several off-page signals to determine whether your site can be trusted.
One of the strongest signals, and one of the strongest ranking factors in general, is backlinks links from other websites pointing to your site.
There are back linking stratagies for example :-
- Creating Linkable assests : creating content that provides great value and naturally attracts links (e.g., original studies, interactive pages, free tools)
- Guest blogging : writing posts for other websites in order to link back to your website.
- Broken Link Building : finding links that no longer work on other websites and suggesting links to your pages as replacements.
Pingback: What Is Local Search Optimization